Hoshino Yoshiharu, CEO, Hoshino Resorts One of the industries most severely hit by the COVID-19 pandemic has been the tourism industry. Some small and medium-sized traditional inns have even gone bankrupt, so what can be done to revive the tourism industry? Bungeishunju asked HoshinoYoshiharu, CEO of Hoshino Resorts, who is the manager of luxury traditional inns and hotels. The declaration of a state of emergency was lifted and travel across prefectural borders was once again permitted starting on June 19, so people are gradually returning to the tourist attractions. The tourism industry lost a major market in the so-called Golden Week due to the COVID-19 outbreak, so it’s positive that this development started speeding up ahead of the important summer season. It felt like there was a glimmer of hope. The number of reservations for the facilities we run in Japan are ... ... [Read more]